
10 - The deal isn't slow. Your pipeline is thin.
A slow deal is only a problem when it's your only deal
When you've got twelve in motion, a slow deal is just a slow deal.
You're not calling it every week. You're not chasing the prospect at day sixty. You're letting it move at the speed of their business, because yours can afford to wait.
That's the thing most people miss.
Patience isn't a character trait. It's a pipeline condition.
The rep who's pushing every stalled deal is usually working a short list.
The pressure is real. But the problem is behind them, not in front of them.
Most slow deals are just slow. The committee exists. The budget cycle is real. Sending a third follow-up this week won't change either one.
What determines the outcome isn't urgency. It's whether you set the right conditions early.
Did you reach the people who matter?
Did you understand the real timeline?
Did you leave them something worth coming back to?
If yes — wait. Let it move.
If no — chasing won't fix it...
Build a longer pipeline. Then patience takes care of itself.
