The Thinking
20 years of pattern recognition... written down. Notes on enterprise sales, revenue structure, leadership mindset, and what it actually takes to build a B2B business that doesn't run on chaos or hope.
15 - Are You the One Destroying Your Own Success?
by: Jag JasselPublished on: 28/03/2026You didn't leave because it broke. You left because it worked. A post about the pattern that follows high achievers into every room they walk into and the question underneath it all...
14 - Pull Isn't Free
by: Jag JasselPublished on: 24/03/2026When I left IBM, cold outreach stopped working overnight. Same skills. Same message. Nobody responded. That's when I understood the difference between borrowed brand pull and personal authority and why pushing harder was never going to fix it.
13 - The forecast that lies
by: Jag JasselPublished on: 23/03/2026Most enterprise sales forecasts are not forecasts. They are optimism organised into a spreadsheet. Here is the structural reason, and three fixes installed from real engagements.
12 - The wrong variable
by: Jag JasselPublished on: 16/03/2026Most sales leaders obsess over pitch, process, and pipeline. The variable they ignore is the one that closes deals — presence. A short read on why in-person time is the strategy, not the tactic.
The thinking lands here first
Founders, sales leaders, and senior operators subscribe. Not for inspiration. For the structural thinking that makes revenue predictable. No sequences. No pitches. Just the work.
Sales. Structure. Mindset.
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