Jag Jassel | The Thinking

Your CRM Is Not a Sales System

Your CRM Is Not a Sales Systemby: Jag JasselPublished on: 04/03/2026

Most B2B businesses have a CRM. Very few have a sales system. Here's the difference and what it costs you.

sales

I've Sat on Both Sides of the Table. Here's What I Know.

I've Sat on Both Sides of the Table. Here's What I Know.by: Jag JasselPublished on: 04/03/2026

25 years. Two sides of the table. One pattern that never changes. Most B2B companies don't have a sales problem — they have a structure problem. This is where I write about that.

General