The Thinking
20 years of pattern recognition... written down. Notes on enterprise sales, revenue structure, leadership mindset, and what it actually takes to build a B2B business that doesn't run on chaos or hope.
13 - The forecast that lies
by: Jag JasselPublished on: 23/03/2026Most enterprise sales forecasts are not forecasts. They are optimism organised into a spreadsheet. Here is the structural reason, and three fixes installed from real engagements.
Sales
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