The Thinking
20 years of pattern recognition... written down. Notes on enterprise sales, revenue structure, leadership mindset, and what it actually takes to build a B2B business that doesn't run on chaos or hope.
14 - Pull Isn't Free
by: Jag JasselPublished on: 24/03/2026When I left IBM, cold outreach stopped working overnight. Same skills. Same message. Nobody responded. That's when I understood the difference between borrowed brand pull and personal authority and why pushing harder was never going to fix it.
11 - The Library
by: Jag JasselPublished on: 14/03/2026For most of my career, I was paid to know things. Then AI arrived — and I realised a lot of what I called insight was actually retrieval. This is Post 11 of The Thinking.
09 - Default Settings
by: Jag JasselPublished on: 11/03/2026Most people treat mindset like a switch. Flip it on and push through. But that's not how it works. Mindset is a default setting — and defaults only shift through repetition. Same response. Same calm. Same process. Over and over. Until it sticks.
The thinking lands here first
Founders, sales leaders, and senior operators subscribe. Not for inspiration. For the structural thinking that makes revenue predictable. No sequences. No pitches. Just the work.
Sales. Structure. Mindset.
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